Sex tapes are so last year! Why waste valuable time making a sex tape when you could just go on an insensitive and racist rampage via Twitter? Not only will you nearly double your amount of followers but you will become a trending topic in three different forms as well as make news headlines everywhere.
Before last week Friday I had no idea who Jessica Leandra was, despite her former title as 2011 FHM Model of the year. Once she dropped the ‘k-word’ in one of her tweets it seemed as if everywhere I looked, there she was. I woke up to her name being all over my Twitter feed. Even after all the dust has settled, her name will always be imprinted in to my memory.
Yes, she will be forever be associated with racism but the fact remains that Jessica is now more famous than she ever was. And she didn’t have to pull a Kim Kardashian or Paris Hilton to achieve it. I’m sure Jessica had no idea how her thoughtless tweet would completely blow up in her face but one thing it did do (besides cause an uproar across the country) was get her name out there.
There are many ignorant people who believe that there is no such thing as bad publicity, I’M NOT SAYING JESSICA IS ONE OF THEM, but they do exist. As PR professionals we know better. Unless you want to see your reputation go up in flames, be careful what you put out there – especially on the internet. NEVER UNDERESTIMATE THE POWER OF SOCIAL MEDIA.
Racist tweets are becoming far too common. This needs to stop. Like sex tapes, posting a racist tweet will get you your 15mins of fame my dear, but goodluck trying to maintain it.
*Disclaimer: This post is simply pointing out that the infamous reputation and popularity that comes with sex tapes of celebrities in Hollywood is similar to that of those who post racist tweets on Twitter. It is in NO way condoning racism or any form of pornography.*